Our story · Open roles · Life at FTF · Perks · Our values · Around the internet

Our story

At the end of 2016, @Claire Suellentrop and @Georgiana Laudi left their final in-house roles as marketing leaders of fast-growing SaaS companies — Gia up north in Montreal, Claire down south in Atlanta.

Shortly afterward, we met in a Facebook group for women in tech (shoutout to early-days Tech Ladies). Both looking to expand our networks to support our fledgling consulting businesses, we connected for a call. It quickly became clear that we shared philosophies on the practice of marketing:

The customer’s experience should influence everything.
Marketing isn’t a “funnel” that stops when a customer purchases a product. Instead, it’s a function that supports every stage of the customer’s journey — from the customer first realizing they have a problem and need a solution, aaaaall the way through to becoming a raving fan and loyal lifer.

“Let’s keep in touch, it could be cool to collaborate on a project or something one day,” we agreed.

Fast-forward to the summer of 2017: we found ourselves in Boston for WistiaFest (RIP) to hang with industry friends.

Over iced coffees in the hotel lobby, we decided to launch a co-marketing project together: a free, weekly series of video workshops in which we’d share everything we knew about marketing and growing startups.

We’d call it Forget The Funnel. It would be a great source of consulting client leads, we believed.

It became so much more.

Claire, top center, & Gia, bottom left, at WistiaFest 2017, where we met IRL for the first time and decided to launch Forget The Funnel. (With friends Amy Ellis, Tiffany DaSilva, and Talia Wolf)

One of the first Forget The Funnel workshops, many logos and hairstyles ago.

In the years following, Forget The Funnel has grown far beyond our original vision.

It’s become a huge library of free resources to help people grow SaaS businesses.

It’s helped us turn our shared marketing philosophies into a reliable, repeatable business growth framework (called the Customer-Led Growth Framework) that provides a fast-track to knowing exactly where to focus to achieve sustainable, customer-led growth.

And in order to help founders & executives, in-house growth leaders, and fellow consultants & freelancers leverage the Customer-Led Growth Framework...Forget The Funnel has, most importantly, become a team.

Now is a magical time to join that team: we're still small, and every single team member makes a massive impact. Check out our open roles below. ↓

Join our team

Our work and culture shape each other. We work with people who strive for excellence, practice deep empathy, and take their work (but not themselves) seriously.

We believe the best companies bring together diversity in race, age, ability, sexuality, gender identity, ethnicity, perspectives, and ideas. We also believe people do their best work when they feel like they belong — included, valued, and equal. We hope you’ll join us.

<aside> 💡 Open roles will be listed below as we continue to grow. If you’re interested in joining our team in the future, drop us a line at [email protected] with links to your online presence / resume / portfolio / etc. Have a great day!

</aside>