<aside> đĄ *Despite having invested $8,000 on a new website â and driving significant traffic to that new site for a year â HiringBranch hadnât converted a single visitor to a lead.
Forget The Funnel worked with HiringBranch to help them update their positioning and website messaging based on insights gathered from their best customers.
Within 12 days of their website relaunch, HiringBranch landed 4 qualified inbound leads from multi-million dollar prospects, plus 8 downloads on case studies (2 of which assisted demo requests).
Hereâs how it happenedâŚ*
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HiringBranch, an HR tech SaaS (previously LearningBranch), had recently pivoted their core product from a training solution to a hiring solution.
The pivot was a big hit with their existing customer base: customers were doubling and tripling down on engagement inside the product. However, bringing in new inbound customers wasnât going so well.
<aside> â âOur product replaces an old way of hiring with a better, automated way. I was selling it easily in 1:1 meetings, but our website was falling flat. We knew we were onto something big, but we needed to figure out how to package our product on the website.â
âStephane Rivard, HiringBranch CEO
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Stephane Rivard, HiringBranch CEO
Beth Thouin, FTFâs Head of Success & Growth Advisor
Despite having invested $8,000 on a new website â and driving significant traffic to that new site for a year â HiringBranch hadnât seen a single website visitor convert to a lead.
So they reached out to Beth Thouin, Forget The Funnelâs Head of Success & Growth Advisor, for help.
Every growth initiative our team leads begins with customer research. This research informs literally everything needed to define new positioning and messaging that will resonate.
We ran 30-minute interviews with HiringBranchâs best customers to understand:
Plus, we complimented customer interviews with thorough competitive research.